Warner Music bought a stake in the Serbian record company Mascom
Warner Music invests in the publishing house Mascom, which is the first big investment in the domestic record industry. The two companies plan to work together to form a local network of artists who have the potential to break into the global market and thereby become part of the WMG family.
The new arrangement is a continuation of the partnership between WMG and Mascom, which has been representing Warner Music in Serbia and Montenegro for more than twenty years. Domestic performers now have the opportunity to follow the path of world stars such as Ed Sheeran, Bruno Mars, Gorillaz, Pink Floyd, Led Zeppelin, Red Hot Chili Peppers, Linkin Park, Deep Purple, David Bowie, Iron Maiden, Prince and many others, writes in the statement.
The investment of a large international company in a domestic legal entity is the first direct investment of this type in Serbia and the region, and represents a kind of precedent, the beginning of the introduction of world standards in the recording industry, as well as opening the door to world markets for local talents. As Ciszek-Podziemska (Warner Music South East Europe Director) announced this will give local artists the opportunity to become global superstars.