Warner Music bought a stake in the Serbian record company Mascom
Warner Music invests in the publishing house Mascom, which isthe first big investment in the
domestic record industry. The two companies plan to work together to form a local network of
artists who have the potential to break into the global market and thereby become part of the WMG
The new arrangement is a continuation of the partnership between WMG and Mascom, which has
been representing Warner Music in Serbia and Montenegro for more than twenty years. Domestic
performers now have the opportunity to follow the path of world stars such as Ed Sheeran, Bruno
Mars, Gorillaz, Pink Floyd, Led Zeppelin, Red Hot Chili Peppers, Linkin Park, Deep Purple, David
Bowie, Iron Maiden, Prince and many others, writes in the statement.
The investment of a large international company in a domestic legal entity is the first direct
investment of this type in Serbia and the region, and represents a kind of precedent, the beginning
of the introduction of world standards in the recording industry, as well as opening the door to
world markets for local talents. As Ciszek-Podziemska (Warner Music South East Europe Director) announced this will give local artists the
opportunity to become global superstars.
Тhis is a significant progress in the musical development of the South East Europe region, and the
great chances for Serbian artists to achieve world success.