Ecommerce » Welcome to Serbia


The most popular online stores in Serbia are international e-commerce players such as Amazon, eBay, and Alibaba, although domestic e-stores such as CT Retail (owner of ComTrade), Win Win, and Tehnomanija also sell consumer electronics and appliances.

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We offer a wide range of services to start your e-commerce business in Serbia :

  • Company formation with assistance in the bank account opening
  • Easy sale with Serbian banks E-commerce service (Dedicated Merchant Accounts) and Aggregate Merchant Accounts
  • Consultation by ex-bankers from our team regarding your business structuring
  • Assistance to find the best e-commerce platform in Serbia
  • Full legal support by our in house licensed lawyers
  • 24/7 support in English, Russian, Spanish and Turkish
  • As of December 2017, Serbia had a population of 8.76 million people, out of which 6.33 million
    were internet users, making the penetration rate stand at 72.2%.As of July 2018, the most popular
    browser in the country by market share was Chrome (72.83%), followed by Firefox (9.92%), Safari
    (4.62%), Opera (3.85%), Internet Explorer (2.62%), and Samsung Internet (2.34%).

    Mobile commerce is shaping the future of e-commerce in Serbia, but also around the world.

    When you localize your online store in Serbia for international markets, enable international
    search engines to index your content to improve your organic international traffic. You can also
    leverage services, such as Google Shopping and Facebook ads internationally.


    To ship your products to Serbia you will have competitive international shipping rates, on
    average 30% lower, and pass the lower cost on to your buyers, increasing your competitive the most efficient and cost-effective way.