Representation services for your company in Serbia and the region

Starting September 1, 2025, our group of companies in Serbia is launching a new service: representation of foreign companies in the markets of Serbia and the Western Balkans region.

As part of this service, we offer three representation models:

1. Intermediation Agreement

2. Contractual Representation

3. Commercial Agency

1. Intermediation Agreement

According to the Law on Obligations, intermediation is regulated by a contract that defines the terms of cooperation, including the intermediary’s commission fee. The intermediary is required to maintain a mediation journal, recording all relevant information about the contracts concluded through their intermediation. Upon request, the intermediary must provide an extract from this journal to the client.

Under the Foreign Exchange Operations Act, there is no requirement to report or register this type of contract, unless the service is not paid within one year. In that case, a credit relationship must be registered under Article 4 of the Law.

2. Contractual and Commercial Representation

The Foreign Trade Law and the Foreign Exchange Operations Act allow for the conclusion of a representation agreement with an individual or legal entity.

The Law on Obligations further regulates the rights and obligations of parties in commercial representation. According to the law, the representative is obligated to:

• Continuously facilitate the conclusion of contracts between the principal and third parties

• Conclude contracts on behalf of and for the account of the principal, based on a specific or general power of attorney

Once the contract is signed, the hiring company is required to issue a business power of attorney, which officially authorizes the representative to conclude agreements and conduct business activities on behalf of the principal.

The representative cannot, without a separate authorization:

• Sell or encumber real estate

• Undertake bill of exchange liabilities or guarantees

• Take out loans

• Initiate or conduct legal proceedings

The power of attorney may be limited to specific tasks or types of transactions. However, such limitations are only enforceable against third parties if they were aware or should have been aware of them.

3. Commission and Legal Effects of Representation Agreements

The commission is contractually agreed and defined within the representation agreement. It can be stated as a fixed amount or as a customary rate for the given market.

A contract concluded by a representative within the limits of their authority legally binds both the principal and the third party. The contract remains valid even if the third party was not explicitly informed that they were dealing with a representative—provided they knew or could reasonably infer the representative’s role.

Note: Representation agreements do not require registration with state authorities.

Our Services for Foreign Companies

Our team of international trade experts provides end-to-end support for foreign companies looking to enter the markets of Serbia and the Western Balkans. Our representation service includes:

• Market and competitor analysis

• Identification of potential business partners, buyers, and suppliers

• Product and service placement

• Organization of international and local logistics

• Legal support for contract negotiation and execution

• Representation before state authorities and institutions

• Long-term business development and market growth strategies

If you’re looking to expand your products or services to Serbia and the region, contact us today – we will be your trusted partner every step of the way.